I had the pleasure of participating in the inaugural AIMIA Customer Experience Forum today along with James Breeze (Objective Digital), Stuart Edwards (Profero), Yuri Narciss (Google) and Klaus Kaasgard (Telstra).

As a new group it’s not looking to compete in the same space as the UPA or CHISIG as it’s aimed less at practitioners and more squarely at the broader online business community.

My presentation was on ‘Innovation through Design Research’ which I’ve embeded below.