Comments on: The Issue of Context in E-Commerce http://www.chriskhalil.com/2007/01/27/the-issue-of-context-in-ecommerce/ My thoughts on work and life Fri, 05 Sep 2008 20:51:52 +0000 http://wordpress.org/?v=2.0.7 by: Matt http://www.chriskhalil.com/2007/01/27/the-issue-of-context-in-ecommerce/#comment-3279 Thu, 27 Sep 2007 22:25:58 +0000 http://www.chriskhalil.com/2007/01/27/the-issue-of-context-in-ecommerce/#comment-3279 Interesting article indeed. Alhough I'm not convinced regarding trust, especially when we're talking to context here...trust isn't some golden chalice within e-commerce, certainly not across all sectors. Let's take, for example, the promiscuous shopping habits of the budget-end package holidaymaker ( a huge global market!!!). Here we have a user (and I'm genericising acoss approximately 6 to 9 user types here) that doesn't need a trusting 'experience' to perpetuate further interaction, they'll simply look for the legal disclaimers and appropriate signs of secure transacting in a much more dry and perfunctory fashion...users are no longer that scared to transact online as it' rapidly become part of our daily lives...'trust' is something much more abstract, it's closer to brand loyalty in the context of this acrticle...something that doesn't even resonate with the promiscuous shopper, so we should be careful about how we prescribe 'trust' and 'context' as sometimes neither is truly relevant...users don't need a compelling experience that resonates with them in order to transact online, I've seen some very poor online experiences deliver results that exceed business' KPIs...providing a compelling and engaging experience helps us push our online conversion above and beyond our clients' expectations but is not a pre-requisite which without we would see little or no transaction at all... Food for though... Interesting article indeed.

Alhough I’m not convinced regarding trust, especially when we’re talking to context here…trust isn’t some golden chalice within e-commerce, certainly not across all sectors. Let’s take, for example, the promiscuous shopping habits of the budget-end package holidaymaker ( a huge global market!!!). Here we have a user (and I’m genericising acoss approximately 6 to 9 user types here) that doesn’t need a trusting ‘experience’ to perpetuate further interaction, they’ll simply look for the legal disclaimers and appropriate signs of secure transacting in a much more dry and perfunctory fashion…users are no longer that scared to transact online as it’ rapidly become part of our daily lives…’trust’ is something much more abstract, it’s closer to brand loyalty in the context of this acrticle…something that doesn’t even resonate with the promiscuous shopper, so we should be careful about how we prescribe ‘trust’ and ‘context’ as sometimes neither is truly relevant…users don’t need a compelling experience that resonates with them in order to transact online, I’ve seen some very poor online experiences deliver results that exceed business’ KPIs…providing a compelling and engaging experience helps us push our online conversion above and beyond our clients’ expectations but is not a pre-requisite which without we would see little or no transaction at all…

Food for though…

]]> by: Tilly http://www.chriskhalil.com/2007/01/27/the-issue-of-context-in-ecommerce/#comment-2160 Wed, 04 Jul 2007 08:00:30 +0000 http://www.chriskhalil.com/2007/01/27/the-issue-of-context-in-ecommerce/#comment-2160 I always enjoy having a browse through your musing, I find them very thought provoking keep the good work up Chris Thanks again I always enjoy having a browse through your musing, I find them very thought provoking keep the good work up Chris Thanks again

]]> by: Gabriel http://www.chriskhalil.com/2007/01/27/the-issue-of-context-in-ecommerce/#comment-7 Tue, 13 Feb 2007 06:41:50 +0000 http://www.chriskhalil.com/2007/01/27/the-issue-of-context-in-ecommerce/#comment-7 <strong>Gabriel...</strong> Thanks for sharing your thoughts with us. Some of them are really interesting... Gabriel…

Thanks for sharing your thoughts with us. Some of them are really interesting…

]]> by: Mariazella Walderslade http://www.chriskhalil.com/2007/01/27/the-issue-of-context-in-ecommerce/#comment-5 Thu, 25 Jan 2007 11:50:11 +0000 http://www.chriskhalil.com/2007/01/27/the-issue-of-context-in-ecommerce/#comment-5 This article has given me lots to think about. Things have been written in it that I never considered relevant before reading it, I especially liked the last part about Trust. Thanks Chris. This article has given me lots to think about. Things have been written in it that I never considered relevant before reading it, I especially liked the last part about Trust. Thanks Chris.

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